Which brand of winter gloves is the best? Popular brands and shopping guides on the entire network in the past 10 days
As the temperature plummets, winter heating supplies have become a hot spot for consumption. Based on the search data of the entire network for the past 10 days and the sales statistics of e-commerce platforms, we have compiled the most popular winter glove brands and shopping points to help you quickly find the right product.
1. Top 5 popular brands of winter gloves in 2023
Ranking | brand | Features of hot-selling models | Price range | Positive review rate |
---|---|---|---|---|
1 | The North Face | Windproof and waterproof/skiing | RMB 299-899 | 96% |
2 | Toread | Fleeceline/touch screen function | RMB 159-499 | 94% |
3 | Camel (CAMEL) | Thickened wool/locomotive model | RMB 89-359 | 92% |
4 | Decathlon | High cost performance/sports style | RMB 49-199 | 90% |
5 | Antarctic people | Basic warmth/student money | RMB 29-129 | 88% |
2. Suggestions for purchasing gloves in different scenarios
Use scenarios | Recommended Materials | Functional requirements | Representative Brand |
---|---|---|---|
Daily commuting | Sheepskin/wool blend | Touch screen function/lightweight | Pathfinder, camel |
Outdoor sports | GORE-TEX/Fleece | Waterproof and windproof/wrist fixation | North, Decathon |
Cycling | Thickened leather | Anti-slip design/joint protection | Sai Yu, REVIT |
Children's use | Pure cotton/fleece | Anti-lost rope/cartoon pattern | Barabala, Antarctic |
3. The top 5 purchasing factors that consumers pay most attention to
According to the review analysis of e-commerce platforms, consumers pay the most attention to the following aspects when purchasing gloves recently:
1.Warm performance: In the sub-zero environment, you need to choose a style with a filling capacity of ≥100g. Northern users prefer a thick lining design.
2.Material safety: The maternal and infant groups pay special attention to Class A standard certification, and pure wool products need to be treated with anti-allergicity.
3.Functional design: Touch screen sensitivity has become the core pain point, and high-end products have begun to use nano conductive fibers.
4.Easy to clean
4. Observation on new consumption trends
1.Technology integration: Brands such as Huawei have launched smart gloves that support NFC payments, but market acceptance remains to be verified.
2.Segment segmentation: E-sports special heating gloves have become a new growth point, with an average daily search volume exceeding 5,000 times.
3.Environmentally friendly materials: Although environmentally friendly gloves made of biodegradable fibers are 30% more expensive, young people have a strong desire to buy them.
4.The rise of national trends: The Chinese-style design model launched by domestic brands such as Li Ning has received high exposure on social media.
5. Precautions for purchasing
1. The size should be half a size larger than the daily gloves, and reserve space for activity.
2. Check the workmanship at the joints, and high-quality products will adopt four-needle and six-wire process.
3. Special scenarios such as skiing must be recognized for EN511 certification standards.
4. Be wary of low-priced and inferior products. Some of the 9.9 yuan free shipping fee is insufficient to keep warm.
As a high-frequency item for winter gloves, it is recommended to choose a professional brand according to actual needs. At present, the market is showing two major trends: functional segmentation and design fashion. Consumers can choose the product that suits them best based on the data in this article.
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