Title: What brand is Eliya? Revealing the hot discussions on recent popular skin care brands across the Internet
Recently, the skin care brand Eliya has become the focus of heated discussions on the Internet due to its unique ingredients and word-of-mouth effect. This article will combine the hot topic data of the past 10 days to provide you with an in-depth analysis of the mystery of Eliya’s rise from the dimensions of brand background, product features, user feedback, etc.
1. Eliya brand background
Eliya is a skin care brand focusing on natural plant extracts. It was established in 2020 and focuses on the concept of "scientific proportion + pure ingredients". In the past 10 days, its search volume has increased by 320% year-on-year, becoming the top three beauty topics on Xiaohongshu, Weibo and other platforms.
| platform | Amount of related topics | Hot search highest ranking |
|---|---|---|
| 187,000 | 9th place | |
| little red book | 53,000 notes | No. 2 on the beauty list |
| Tik Tok | 120 million plays | Top 5 skin care labels |
2. Core product analysis
According to the popularity of user discussions, the following three products have attracted the most attention:
| Product name | Main functions | Discussion volume on the entire network | price range |
|---|---|---|---|
| Glacier Repair Cream | Sensitive skin repair | 42,000 times | 298-358 yuan |
| Moonlight Essence | Anti-aging | 38,000 times | 459 yuan |
| Emerald Cleansing Mask | deep cleaning | 29,000 times | 198 yuan |
3. Real user feedback
By crawling UGC content on social platforms, we found the following typical comments:
| Review type | Proportion | High frequency keywords |
|---|---|---|
| positive review | 68% | "Fast absorption", "non-irritating", "high-end packaging" |
| Neutral rating | twenty two% | "Mediocre value for money", "Slow results" |
| Negative review | 10% | "Strong fragrance", "Small quantity" |
4. Recent marketing actions
The brand conducted the following key operations in May:
| date | event | Interaction volume |
|---|---|---|
| May 8 | Cooperate with Li Jiaqi’s live broadcast room | Single product sales exceeded 30,000 pieces |
| May 12 | Publish scientific white papers | 200+ reprints by professional media |
| May 15 | Star Experience Officer Program | Weibo topic reading volume: 180 million |
5. Opinions of Industry Experts
Beauty industry analyst Zhang Min pointed out: "Eliya's success lies in accurately grasping Generation Z's needs for 'ingredient transparency' and 'scientific skin care'. Its patented technology GreenShield® has a clear differentiation advantage among competing products."
Summarize:Through the combination of "professional endorsement + social marketing", Eliya quickly broke through in the highly competitive high-end skin care market. Although the price is on the high side, its product strength and word-of-mouth effect are significant, and it is expected to continue to grow in popularity in the next three months. It is recommended to pay attention to its limited set activities during the 618 promotion.
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