Why can’t Didi’s avatar be changed? ——In-depth analysis from user complaints to platform rules
Recently, Didi Chuxing has caused heated discussions due to the issue that users cannot modify their avatars in the app, and related topics have rapidly fermented on Weibo, Zhihu and other platforms. This article combines the hot data of the entire network in the past 10 days to analyze the background of the incident, user feedback and possible considerations of the platform.
1. Hot search data statistics (last 10 days)
| platform | Related topics | Reading volume | amount of discussion |
|---|---|---|---|
| #Didi avatar cannot be changed# | 120 million | 34,000 | |
| Zhihu | How do you evaluate Didi’s ban on modifying avatars? | 6.8 million | 1243 |
| Tik Tok | Didi avatar modification tutorial (actually invalid) | 43 million | 21,000 |
2. Main complaints from users
1.Missing functionality: Most apps support avatar modification, with Didi being one of the few exceptions.
2.privacy concerns: Using real photos uploaded initially may involve sensitive information
3.Degraded experience: Outdated avatars affect social functions (such as carpooling scenes)
4.Customer service response: The official only replied "not supported yet" without explaining the specific reason.
3. Possible technical and compliance considerations for the platform
| type | specific reasons | Support case |
|---|---|---|
| Security risk control | Prevent frequent changes of avatar to commit fraud | Alipay face verification |
| Data compliance | Comply with storage requirements of the Personal Information Protection Act | Financial APP |
| Technical architecture | User information is strongly related to the public security system | Navigation |
4. Comparison of functions of similar platforms
Through horizontal comparison, we found that there are obvious differences in the modification of avatars in travel apps:
| APP name | Modify frequency limit | Real-name authentication requirements |
|---|---|---|
| Didi Chuxing | Totally prohibited | Requires face recognition |
| Amap Taxi | 1 time per month | Mobile phone number verification |
| T3 travel | Unlimited | No certification required |
5. Opinions of Industry Experts
1.Cybersecurity expert: Didi is a scene with a high incidence of accidents. Fixed avatars can help confirm the identity of both drivers and passengers.
2.product manager: Possibly due to the legacy strategy of safety rectification after the 2018 hitchhiking incident
3.legal professionals: If the user has passed real-name authentication, the platform should provide information update channels
6. Solutions suggested by users
According to community discussions, the compromise solution has higher support rates:
- One revision opportunity per year
- Face verification is required when modifying
- Sensitive vocabulary filtering illegal images
- Differentiation strategy between driver terminal and passenger terminal
Conclusion
This incident reflects the Internet platformSecurity requirements and user experienceeternal contradiction. With the implementation of the "Cybersecurity Incident Reporting Management Measures" on June 1, it is expected that more platforms will adopt more prudent strategies for modifying user information. It is recommended that users provide rational feedback through official customer service channels and pay attention to Didi’s subsequent possible feature update announcements.
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