Why does Jian Wang San charge for point cards? Analyze the logic behind the time charging model
Recently, "Jian Wang 3" ("Jian Xia Love Online Version 3"), as an evergreen tree of domestic martial arts MMORPG, has once again become the focus of discussion among players. Among them, the game's charging model-point card system (time charging) has caused widespread controversy. This article will combine the hot topic data of the entire network in the past 10 days to conduct a structured analysis of the reasons, advantages and disadvantages of Jianwang’s three-point card charges, and player feedback.
1. Popularity statistics of related topics on the entire network in the past 10 days
| platform | Amount of discussions (articles) | core points of dispute |
|---|---|---|
| 12,800+ | Disputes over point card cost-effectiveness and fairness | |
| Tieba | 9,300+ | Compare to free games |
| NGA Forum | 5,600+ | The impact of time charging on game ecology |
| Station B | 230+ videos | Players measured point card consumption speed |
2. Five major reasons why Jianwangsan insists on point card charging
1.Historical inheritance: Time charging has been used since the public beta in 2009, which is consistent with classic MMO models such as World of Warcraft and forms brand recognition.
2.economic system balance: It can be seen from the comparison in the following table that the point card system can effectively suppress inflation:
| Charging model | Gold coin depreciation speed | Studio ratio |
|---|---|---|
| point card system | average annual 15% | 8-12% |
| free system | Annual average 50%+ | 25-40% |
3.content-driven design: The development team revealed that the point card system prompted them to pay more attention to the quality of gameplay rather than payment traps, and the update frequency of expansion packs has been stable at 1-2 per year.
4.Player hierarchical management: Screening core users through time thresholds. Official data shows that the average retention time of point card players is 3.2 times that of free games.
5.Feeding back the R&D cycle: The 2023 financial report shows that time charges account for 61% of total revenue, ensuring continued investment in engine upgrades and sect expansion.
3. Player controversy data
| Supporters’ views (42%) | Opponent’s point of view (accounting for 58%) |
|---|---|
| • There are no attribute props in the mall | • Average monthly consumption is higher than free games |
| • The PVP environment is fairer | • High entry cost for new players |
| • A purer social atmosphere | • Hanging up consumes points. |
4. Industry Comparative Analysis
Among the current mainstream MMO charging models, Jian Wang San is one of the few cases that insists on time charging. Compare similar games:
| Game name | Charging model | 2023 revenue |
|---|---|---|
| Jian Wang San | time + appearance | 1.87 billion |
| Nishuihan mobile game | Free + Seasonal System | 3.24 billion |
| FF14 | Monthly card system | Global $980 million |
5. Forecast of future trends
According to a player survey, 67% of old players support maintaining the status quo, but suggest launchingNo point reduction when offlineand other optimization measures. Xishanju official stated clearly in the developer Q&A in July:"Time charging is the foundation of Jian Wang III, but it will lower the threshold for new players through value-added service packages".
As the nostalgic server "Origin" adopts a monthly card system, the main version may form in the future."Point Card + Optional Monthly Card"The dual-track model may become the optimal solution to balance business and player experience.
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